ASE18 Keynote Speakers Announced

Yesterday, the final keynote speaker for the upcoming ASE18 event was announced. ASE18 (Affiliate Summit East 2018) begins July 29 and continues for 3 days of a jam-packed agenda of speakers, exhibits, and networking opportunities. Location for ASE18 is the New York Marriott Marquis in NYC. Thousands of publishers, affiliates, agencies, advertisers, and technology firms will be there.
Here are the keynote speakers for each day of the event. The brief description came directly from the ASE18 registration page.

Sunday, July 29: Dr. Sandra Matz, Assistant Professor, Columbia Business School: Dr. Sandra Matz is an Assistant Professor in the Management Division at Columbia Business School.

Monday, July 30: Mari Smith, “Queen of Facebook”, Mari Smith International, Inc.: Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media.

Tuesday, July 31: Brian Messenlehner, Co-Founder, AppPresser.com and David Vogelpohl, VP of Web Strategy, WP Engine: Brian, a former software developer for the United States Marine Corps, is the Co-founder of SchoolPresser.com, a web development company that specializes in building OpenSource solutions for schools. David Vogelpohl is the Vice President of Web Strategy at WP Engine, a WordPress digital experience platform.

If you’ve never experienced Affiliate Summit, maybe this is your year!

GDPR – Who’s Ready?

This trending topic refers to the General Data Protection Regulation that goes into effect May 25th, 2018. While I would rather handle a living cobra than try and understand the specific details, we live and work in a global environment, so by necessity I am gathering information. Because I am not an attorney, I will refrain from any other comment at this time, except for this:

Here are excerpts from the sources I sought out first. A simple Google search of your preferred network + GDPR will return plenty of information. I repeat, these are only excerpts and were generally pulled completely out of the context of legalese surrounding them. I meant them only as useful links for you to use in your own research. Consult your legal counsel if you have concerns about compliance:

AWIN and GDPR

We recognize that because of this change in the definition of consent, complying with existing obligations in Europe has been made harder. This is unless you operate in a jurisdiction like the Netherlands, which already requires individuals to indicate their consent to cookies.
Cookie Consent will continue to be required by Awin for its publishers to obtain both for themselves and for the cookies set by Awin’s domain. We will also be continuing to review publisher compliance with these requirements and asking them to correctly obtain Cookie Consent if it appears to us that they are not.

From https://www.awin.com/us/news-and-events/gdpr/publisher-guidance-on-the-gdpr-and-consent

PMA and GDPR

Personal data is anything that can be used to directly or indirectly identify a person including cookie information, names, email addresses, IP addresses, device IDs, bank details, and more.
Under the GDPR, if you are collecting, processing, or storing applicable personal data from EU customers, you must only obtain that data throughopt-in consent, contractual necessity, a legitimate interest, a vital interest, a public task, or a legal obligation. These are all narrowly defined within the regulation and the subject of much of the current discussion surrounding the applicability of the regulation to different business models.
If the GDPR applies to you, you must inform your customers under which basis you are collecting the data and the purpose for the collection. This may include updating privacy policies and cookie notices.

From https://thepma.org/the-gdpr-and-affiliate-marketing-what-you-need-to-know/

CJ Affiliate and GDPR

All advertisers and publishers can claim access to the CJ Affiliate and Conversant Consent Tool by filling in the form on this page: ACCESS THE TOOL
 
Announcing the CJ Affiliate and Conversant Consent Tool: a lightweight mechanism to help advertisers and publishers gain compliant consent from consumers for their digital advertising activity in relation to the General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePD).

From http://junction.cj.com/article/gain-gdpr-and-epd-compliance-new-consent-tool

Pepperjam and GDPR

Pepperjam aims to provide our valued partners with information on this topic to ensure we help you ahead of the GDPR learning curve. 
Where can I learn more?

**Disclaimer: the information provided is not intended to serve as legal advice. You should seek legal advice to determine if you are impacted by GDPR.

From https://www.pepperjam.com/blog/a-new-era-of-data-privacy-protection-is-on-the-horizon

Service Fail

I love shopping online. And when it’s available, ship to store for free beats out shipping costs all day long. But if you’re going to automate your customer notifications with a robo-call, let’s get it right.

My phone rang just now and when I answered, a perfectly pleasant robo voice said my order was delivered to the store on 4/25 and it not picked up within 10 days it would be returned.

What’s my beef? That’s the first notification of any kind since I got the email confirmation that I had sufficiently pressed the submit order button. I have been watching for an email. I have been to the mall since 4/25. So I’m grumpy about their service and it didn’t need to happen. This is a merchant that I had pretty much forgotten for years. And then I saw the perfect, and I do mean perfect jacket I had been waiting for my entire adult life. So I went to all the trouble of checking my online account, making sure the cc was in my wallet, and made a trip to the store to find it. Nope. Spent some other $$$ but no jacket. So I came home and ordered it and have been anxiously waiting for it.

I am too busy until tomorrow now to go to the store, so I am hoping against hope I don’t forget. Merchants, if you’re going to automate customer notifications, include one that tells them you did what they paid you to do please!

Pinterest Can Drive Traffic To Your Site

Don't bother me, I'm pinning!

Pinterest Can Drive Traffic To Your Site

I wrote a lengthy blog post about Pinterest and business over at Snow-Consulting.com and if you’re still on the fence about whether to try using Pinterest to market yourself or your company, it might be helpful to you.

We also talked about this during the Snow Storm podcast last week, so if you’re really into learning about marketing and Pinterest, click thru and listen.

If I was trying to make a long story short (me? ha!) I would offer these points and then sign off.

  • Use Pinterest as a display window for your personality and for the personality of your business projects.
  • Don’t even try including affiliate links or linking to something not related to the image. Scammy methods hurt everyone, but mostly you.
  • Inviting images pull people in; the destination should be a relevant landing page on your site. Use the pin description to say why you pinned this image. Provide clues to the relevance if it’s not obvious.
  • Take the time to follow others. When you discover someone with similar taste, follow the people who also follow them! The larger your network, the more pins you’ll see on arrival.
  • Don’t forget the search function and the categories at Pinterest. Seek out pins that might relate to you and your topics.

Follow Me on Pinterest

Affiliates Are People. Business People.

I think the embedded video from Affiliate Summit is more than a commercial for Summit. It’s a starting place for the conversations we need with legislators who are unaware of the small businesses they are destroying in the name of sales tax nexus gains.

Affiliates are people. Affiliates are people who started a small business from their home. Affiliates are people who started a small business from their home reviewing products or writing articles or creating websites.

Affiliates are people who receive hundreds of termination notices immediately when their state government passes a sales tax nexus law. Merchants who recruited advertising space immediately terminate the relationship to avoid “nexus”. Nobody wins. And thousands of small businesses are stomped on in the process.