I wrote a lengthy blog post about Pinterest and business over at Snow-Consulting.com and if you’re still on the fence about whether to try using Pinterest to market yourself or your company, it might be helpful to you.
We also talked about this during the Snow Storm podcast last week, so if you’re really into learning about marketing and Pinterest, click thru and listen.
If I was trying to make a long story short (me? ha!) I would offer these points and then sign off.
Use Pinterest as a display window for your personality and for the personality of your business projects.
Don’t even try including affiliate links or linking to something not related to the image. Scammy methods hurt everyone, but mostly you.
Inviting images pull people in; the destination should be a relevant landing page on your site. Use the pin description to say why you pinned this image. Provide clues to the relevance if it’s not obvious.
Take the time to follow others. When you discover someone with similar taste, follow the people who also follow them! The larger your network, the more pins you’ll see on arrival.
Don’t forget the search function and the categories at Pinterest. Seek out pins that might relate to you and your topics.
I think the embedded video from Affiliate Summit is more than a commercial for Summit. It’s a starting place for the conversations we need with legislators who are unaware of the small businesses they are destroying in the name of sales tax nexus gains.
Affiliates are people. Affiliates are people who started a small business from their home. Affiliates are people who started a small business from their home reviewing products or writing articles or creating websites.
Affiliates are people who receive hundreds of termination notices immediately when their state government passes a sales tax nexus law. Merchants who recruited advertising space immediately terminate the relationship to avoid “nexus”. Nobody wins. And thousands of small businesses are stomped on in the process.
Pinterest is the fastest growing social sharing site and marketers are freaking out like the sky is falling! When something new hits the mainstream, marketing pros everywhere start trying to figure out how to make a $$$ by being the first to try it, monetize it and then sell the instructions to others.
I’m laughing because it’s such a hen party over at Pinterest that the men can’t figure out what to do with it. They pop in and unless it’s a picture of foods or nudes, they’re confused about the appeal.
And Pinterest isn’t intuitive for people when their only interest is finding a billboard to blast their sales spiel. It’s way more about content curation and social sharing, which is the next big survival tool for marketers who intend to last.
We’ll explore the conversation about marketing on Pinterest some more later; for now – follow me on Pinterest! I’m trying to create boards that might tell me who I am and what I value. It’s a self-discovery exercise for now.
I have no issue with the list of mistakes and I mostly agree that these top leaders speak the truth about what will cause your mission as a leader to crumble around your feet, but mostly the article reminded me of what I believe a true leader is.
I was attending a leadership conference once in Dallas, and the only thing I remember vividly is this distinction between a leader and a manager. The topic made for the best discussion of the conference.
A leader has a vision, a mission if you will. She knows where she’s headed, and what she wants to have accomplished when she arrives. She is going there whether anyone follows or not, in fact she might not remember to turn around and look back. The goal and the path ahead compel her to move forward and that compelling stance creates the followers who scramble to trail behind.
A manager puts the dot on the i and the cross on the t or directs someone else to do so. The daily tasks that make the wheel go round are the realm of the manager.
The two positions are almost mutually exclusive, although in our affiliate marketing world of “go it alone”, we often find ourselves trying to do it all.
My best advice: At minimum, separate the two roles and know which one you’re doing right now. It will help. For a greater benefit, determine which one is your true character and try to put your focus there. It will make all the difference in the world.
Now, back to my reaction to the article. While true, the 10 mistakes reflect the reality of some people we call “leaders”, but I don’t see it as a failure of the leadership qualities they may have possessed. I see those 10 mistakes listed as a failure of basic human character and personality more than a failure to see the goal ahead and stride purposely towards it.
An organization tip that has served me well
Some things are so simple that I think everyone already knows, but I’ve been running into something lately that leads me to believe it’s not so universal after all. So I’ll share at the risk of looking like an idiot. 🙂
I’ll credit a techie son with this tip that has served me well for almost 10 years.
Use the domain name as a file name whenever possible
I have multiple domains and using the actual name when setting up file folders, ftp accounts, emails, etc is almost always the way to go. The first step is to create a folder named with the domain name. As things accumulate you can always sort further within that file.
Example: You’re searching for a picture you used a few years ago and you remember the subject and how you used it (the main shopping site) but the images folder has hundreds upon hundreds of photos, mostly named Christmas1, jewelry39, houseLogo. Not very useful! Instead, open the folder named [domain name] and then images and voila! Better chance of success.
Alphabetizing is a huge time and aggravation saver!
Your computer automatically keeps your folders in alphabetical order, so you have experience with how easy it is to know whether to scroll up or down when you’re looking for something in a hurry. Now do the same with spreadsheets and lists and save yourself hours of frustration.
Charts, graphs, spreadsheets and reports of any kind are mind-numbing if they have more than a few entries. If you actually have to concentrate and search deeply just to find the account, domain or item you’re seeking, it’s a productivity killer.
Our software choices make it so easy these days. Create your list with the data you have and then when you’re done – sort the data by the most important element [client] [domain] and you have information that’s actually useful.