Marketing & Promotional Calendar: Do You Keep One?

Your Marketing & Promotional Calendar Is Important!

Affiliate marketers, and marketing promotions people in general, need a calendar of events and holidays to use for planning ahead. Before social media made instant promotion possible, marketers had to plan months ahead to execute timely promotions.
These are just a few of the marketing related pieces that require good timing and an advance plan:

  • Circulars
  • Newspaper Ads
  • TV Commercials
  • Seasonal Inventory

Plan Ahead, Even For Instant Media!

Use a marketing calendar to look ahead, even though you can use Facebook and Twitter to add traction. There’s nothing like the feeling of opportunity lost when you see a fellow marketer prime her email list with a free download for the holiday. If only you had time to create something! You do have time; you just need to look ahead for the opportunities that fit your business model

Multiple site planning benefits even more!

If you have multiple sites (or clients), you benefit even more by using a promotional marketing calendar. You can scan the months ahead several times, with a different site in mind. Try it with different merchants. Try it using one of your free downloads and see how you can tweak it to tie-in with seasonal and holiday promotions.

With all that in mind, I am sharing my planner with you. Here’s the PDF version of Marketing Planner: Holidays, Observances and Promotional Opportunities.

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