Your Marketing & Promotional Calendar Is Important!
Affiliate marketers, and marketing promotions people in general, need a calendar of events and holidays to use for planning ahead. Before social media made instant promotion possible, marketers had to plan months ahead to execute timely promotions.
These are just a few of the marketing related pieces that require good timing and an advance plan:
- Newspaper Ads
- TV Commercials
- Seasonal Inventory
Plan Ahead, Even For Instant Media!
Use a marketing calendar to look ahead, even though you can use Facebook and Twitter to add traction. There’s nothing like the feeling of opportunity lost when you see a fellow marketer prime her email list with a free download for the holiday. If only you had time to create something! You do have time; you just need to look ahead for the opportunities that fit your business model
Multiple site planning benefits even more!
If you have multiple sites (or clients), you benefit even more by using a promotional marketing calendar. You can scan the months ahead several times, with a different site in mind. Try it with different merchants. Try it using one of your free downloads and see how you can tweak it to tie-in with seasonal and holiday promotions.
With all that in mind, I am sharing my planner with you. Here’s the PDF version of Marketing Planner: Holidays, Observances and Promotional Opportunities.
Overheard a half dozen times at Affiliate Summit:
“What’s a Tweetup?”
Answer: A Tweetup is when twitter and face-to-face meet up. This could be a conference event where people who know each other via Twitter finally meet face-to-face in an organized (or at least scheduled) meeting.
One of the best things to land in my inbox today was this definition of an entrepreneur. It came from Inc. via LinkedIn, and the link to the entire article is here:
What’s an Entrepreneur? The Best Answer Ever
The definition is 25 words long, created 37 years ago by Harvard Business School professor Howard Stevenson, but still rings true this very minute.
Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.
Think about that today.
Random best bits of Affiliate Summit West 2012 in Las Vegas
These are in no particular order. If you’ve been to Summit you know the overload of things to absorb. I’m pretty foggy still today, but I know one thing for sure: I’ve forgotten something or somebody I should mention here as a best bit!
- Finally getting to Caesar’s Palace! I had been briefly to the Forum Shops years ago, but that’s it.
- The replica of the statue “David”. Tease away, guys, it’s been a dream my whole life to actually see it and just in case I never get to Italy, this was the next best thing!
- Discovering that walking 15 or so miles a day won’t kill me! Hurts like heck, but if the swelling in my knee goes down, I’ll try to keep walking at least one or two of those miles every day. After finding my way around Caesars continuously for 3 days, I could probably walk one of Missy Ward’s marathon walks for Breast Cancer!
- ShareASale party at the Paris club “Chateau”. From the stilted ladies surrounded by bouncers at the entrance to the human engine dessert table, it was a party to remember. Perfect rooftop view of the Bellagio Water show, plenty of drinks and sweet nibbles and best loved friends for conversation. Note: If you’re ever at a SAS party and don’t know anyone there, find the elevator!
- Swag: Only a few things were worth the space to carry home. My picks: SAS blue drink cup, Affiliate Summit tee shirt, Advertise.com’s little magnet toy, the Magic 8 ball from Psychics Live and a decision pen from the same booth. I often need a 2nd opinion and now I have 2 close at hand. Oh, and a mini,mini Snicker bite. Found it in the bottom of my purse and ate it for lunch at the airport.
The biggest piece of cheesecake I’ve ever been served in my life! And there was a chocolate sculpture on top! It was the 2nd dinner of the evening because I couldn’t miss spending time with these friends, so I only ordered dessert. There were 6 of us at the table, it could have easily fed us all. I shared as much as I could, but still left half.
- Friends, Hugs, Friends, Hugs and more Friends! The absolute best part of Summit is always the huge collection of hugs from my marketing family! I love love love you!
One of the fun things that happens at Affiliate Summit West every year: Awards!
I no longer remember what kept me up late Monday night (choices: penny slot, multiple dinners with friends), but I didn’t make it to Caesar’s Palace Tuesday morning until after the Keynote and Awards.
I just found the winner’s list at the Affiliate Summit forum:
- Affiliate of the Year: CouponCabin
- Affiliate Manager of the Year: Kim Salvino
- Exceptional Merchant: Tiny Prints
- Affiliate Marketing Advocate: Tim Storm
- Blogger of the Year: Tricia Meyer
- Affiliate Marketing Legend: Kim Rowley
Congratulations to each and every one! It’s always an exceptional field of nominees and well deserved wins!