I think the embedded video from Affiliate Summit is more than a commercial for Summit. It’s a starting place for the conversations we need with legislators who are unaware of the small businesses they are destroying in the name of sales tax nexus gains.
Affiliates are people. Affiliates are people who started a small business from their home. Affiliates are people who started a small business from their home reviewing products or writing articles or creating websites.
Affiliates are people who receive hundreds of termination notices immediately when their state government passes a sales tax nexus law. Merchants who recruited advertising space immediately terminate the relationship to avoid “nexus”. Nobody wins. And thousands of small businesses are stomped on in the process.
The infographic that Sugarrae created and published on her site Sugarrae.com is very helpful in understanding how affiliate marketing works. An online merchant and an affiliate (website owner, blogger, etc.) strike up an agreement (usually via a third party network).
The affiliate then links to the merchant and works to promote the merchant and drive traffic to the online merchant store. When someone clicks the link and enters the merchant store, the cookie is set and contains the information about the referral. If a sale happens, the reports will show a commission due the affiliate, who is usually paid thru that same third party interface.
Random best bits of Affiliate Summit West 2012 in Las Vegas
These are in no particular order. If you’ve been to Summit you know the overload of things to absorb. I’m pretty foggy still today, but I know one thing for sure: I’ve forgotten something or somebody I should mention here as a best bit!
Finally getting to Caesar’s Palace! I had been briefly to the Forum Shops years ago, but that’s it.
The replica of the statue “David”. Tease away, guys, it’s been a dream my whole life to actually see it and just in case I never get to Italy, this was the next best thing!
Discovering that walking 15 or so miles a day won’t kill me! Hurts like heck, but if the swelling in my knee goes down, I’ll try to keep walking at least one or two of those miles every day. After finding my way around Caesars continuously for 3 days, I could probably walk one of Missy Ward’s marathon walks for Breast Cancer!
ShareASale party at the Paris club “Chateau”. From the stilted ladies surrounded by bouncers at the entrance to the human engine dessert table, it was a party to remember. Perfect rooftop view of the Bellagio Water show, plenty of drinks and sweet nibbles and best loved friends for conversation. Note: If you’re ever at a SAS party and don’t know anyone there, find the elevator!
Swag: Only a few things were worth the space to carry home. My picks: SAS blue drink cup, Affiliate Summit tee shirt, Advertise.com’s little magnet toy, the Magic 8 ball from Psychics Live and a decision pen from the same booth. I often need a 2nd opinion and now I have 2 close at hand. Oh, and a mini,mini Snicker bite. Found it in the bottom of my purse and ate it for lunch at the airport.
The biggest piece of cheesecake I’ve ever been served in my life! And there was a chocolate sculpture on top! It was the 2nd dinner of the evening because I couldn’t miss spending time with these friends, so I only ordered dessert. There were 6 of us at the table, it could have easily fed us all. I shared as much as I could, but still left half.
Friends, Hugs, Friends, Hugs and more Friends! The absolute best part of Summit is always the huge collection of hugs from my marketing family! I love love love you!
One of the fun things that happens at Affiliate Summit West every year: Awards!
I no longer remember what kept me up late Monday night (choices: penny slot, multiple dinners with friends), but I didn’t make it to Caesar’s Palace Tuesday morning until after the Keynote and Awards.
It’s Affiliate Summit West time; the gatherings in Vegas are well into Day 2 of the unofficial parties before the official parties begin!
IMHO, this is the best party of the year and better yet, it’s invaluable for the business of online marketing. Upwards of 5000 people networking about online merchants, affiliate marketers, software innovations, best practices, outing the bad guys and so much more it takes a week of unofficial gatherings before the sessions even begin!
I’m so looking forward to seeing old friends and sharing big group dinners and cozier lunch time chats. Our work team is scattered internationally, so it will be really good to spend face time comparing notes and working on ideas.
The sessions and side events could fill a blog and a forum and several podcasts all on their own. But for me it boils down to this:
The ShareASale Party
Saturday night fun with friends!
Sunday night fun with friends!
Monday night fun with friends!
Tuesday night fun with friends!
If you can’t be there in person, follow along at Twitter (#ASW12) and Facebook and start planning for next time. There’s a new mini version in Austin set for May and the East Coast August session in New York is reported to be fabulous, too!
Note about the headline: Whenever Summit time rolls around and the build-up gets intense, I think of Snoopy in “You’re a Good Man, Charlie Brown”, singing Sup, Sup, Supper! Sup, sup Supper! Sup Sup Suuuu per time!