ASE18 Keynote Speakers Announced

Yesterday, the final keynote speaker for the upcoming ASE18 event was announced. ASE18 (Affiliate Summit East 2018) begins July 29 and continues for 3 days of a jam-packed agenda of speakers, exhibits, and networking opportunities. Location for ASE18 is the New York Marriott Marquis in NYC. Thousands of publishers, affiliates, agencies, advertisers, and technology firms will be there.
Here are the keynote speakers for each day of the event. The brief description came directly from the ASE18 registration page.

Sunday, July 29: Dr. Sandra Matz, Assistant Professor, Columbia Business School: Dr. Sandra Matz is an Assistant Professor in the Management Division at Columbia Business School.

Monday, July 30: Mari Smith, “Queen of Facebook”, Mari Smith International, Inc.: Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media.

Tuesday, July 31: Brian Messenlehner, Co-Founder, AppPresser.com and David Vogelpohl, VP of Web Strategy, WP Engine: Brian, a former software developer for the United States Marine Corps, is the Co-founder of SchoolPresser.com, a web development company that specializes in building OpenSource solutions for schools. David Vogelpohl is the Vice President of Web Strategy at WP Engine, a WordPress digital experience platform.

If you’ve never experienced Affiliate Summit, maybe this is your year!

GDPR – Who’s Ready?

This trending topic refers to the General Data Protection Regulation that goes into effect May 25th, 2018. While I would rather handle a living cobra than try and understand the specific details, we live and work in a global environment, so by necessity I am gathering information. Because I am not an attorney, I will refrain from any other comment at this time, except for this:

Here are excerpts from the sources I sought out first. A simple Google search of your preferred network + GDPR will return plenty of information. I repeat, these are only excerpts and were generally pulled completely out of the context of legalese surrounding them. I meant them only as useful links for you to use in your own research. Consult your legal counsel if you have concerns about compliance:

AWIN and GDPR

We recognize that because of this change in the definition of consent, complying with existing obligations in Europe has been made harder. This is unless you operate in a jurisdiction like the Netherlands, which already requires individuals to indicate their consent to cookies.
Cookie Consent will continue to be required by Awin for its publishers to obtain both for themselves and for the cookies set by Awin’s domain. We will also be continuing to review publisher compliance with these requirements and asking them to correctly obtain Cookie Consent if it appears to us that they are not.

From https://www.awin.com/us/news-and-events/gdpr/publisher-guidance-on-the-gdpr-and-consent

PMA and GDPR

Personal data is anything that can be used to directly or indirectly identify a person including cookie information, names, email addresses, IP addresses, device IDs, bank details, and more.
Under the GDPR, if you are collecting, processing, or storing applicable personal data from EU customers, you must only obtain that data throughopt-in consent, contractual necessity, a legitimate interest, a vital interest, a public task, or a legal obligation. These are all narrowly defined within the regulation and the subject of much of the current discussion surrounding the applicability of the regulation to different business models.
If the GDPR applies to you, you must inform your customers under which basis you are collecting the data and the purpose for the collection. This may include updating privacy policies and cookie notices.

From https://thepma.org/the-gdpr-and-affiliate-marketing-what-you-need-to-know/

CJ Affiliate and GDPR

All advertisers and publishers can claim access to the CJ Affiliate and Conversant Consent Tool by filling in the form on this page: ACCESS THE TOOL
 
Announcing the CJ Affiliate and Conversant Consent Tool: a lightweight mechanism to help advertisers and publishers gain compliant consent from consumers for their digital advertising activity in relation to the General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePD).

From http://junction.cj.com/article/gain-gdpr-and-epd-compliance-new-consent-tool

Pepperjam and GDPR

Pepperjam aims to provide our valued partners with information on this topic to ensure we help you ahead of the GDPR learning curve. 
Where can I learn more?

**Disclaimer: the information provided is not intended to serve as legal advice. You should seek legal advice to determine if you are impacted by GDPR.

From https://www.pepperjam.com/blog/a-new-era-of-data-privacy-protection-is-on-the-horizon

Affiliates Are People. Business People.

I think the embedded video from Affiliate Summit is more than a commercial for Summit. It’s a starting place for the conversations we need with legislators who are unaware of the small businesses they are destroying in the name of sales tax nexus gains.

Affiliates are people. Affiliates are people who started a small business from their home. Affiliates are people who started a small business from their home reviewing products or writing articles or creating websites.

Affiliates are people who receive hundreds of termination notices immediately when their state government passes a sales tax nexus law. Merchants who recruited advertising space immediately terminate the relationship to avoid “nexus”. Nobody wins. And thousands of small businesses are stomped on in the process.

Best Bits Of Affiliate Summit

Random best bits of Affiliate Summit West 2012 in Las Vegas

These are in no particular order. If you’ve been to Summit you know the overload of things to absorb. I’m pretty foggy still today, but I know one thing for sure: I’ve forgotten something or somebody I should mention here as a best bit!

  • Finally getting to Caesar’s Palace! I had been briefly to the Forum Shops years ago, but that’s it.
  • DavidThe replica of the statue “David”. Tease away, guys, it’s been a dream my whole life to actually see it and just in case I never get to Italy, this was the next best thing!
  • Discovering that walking 15 or so miles a day won’t kill me! Hurts like heck, but if the swelling in my knee goes down, I’ll try to keep walking at least one or two of those miles every day. After finding my way around Caesars continuously for 3 days, I could probably walk one of Missy Ward’s marathon walks for Breast Cancer!
  • Entrance to the SAS partyDessert Table at partyShareASale party at the Paris club “Chateau”. From the stilted ladies surrounded by bouncers at the entrance to the human engine dessert table, it was a party to remember. Perfect rooftop view of the Bellagio Water show, plenty of drinks and sweet nibbles and best loved friends for conversation. Note: If you’re ever at a SAS party and don’t know anyone there, find the elevator!
  • Swag: Only a few things were worth the space to carry home. My picks: SAS blue drink cup, Affiliate Summit tee shirt, Advertise.com’s little magnet toy, the Magic 8 ball from Psychics Live and a decision pen from the same booth. I often need a 2nd opinion and now I have 2 close at hand. Oh, and a mini,mini Snicker bite. Found it in the bottom of my purse and ate it for lunch at the airport.
  • chocolate cheesecake
    cheesecakeThe biggest piece of cheesecake I’ve ever been served in my life! And there was a chocolate sculpture on top! It was the 2nd dinner of the evening because I couldn’t miss spending time with these friends, so I only ordered dessert. There were 6 of us at the table, it could have easily fed us all. I shared as much as I could, but still left half.
  • Friends, Hugs, Friends, Hugs and more Friends! The absolute best part of Summit is always the huge collection of hugs from my marketing family! I love love love you!

ASW12 Hugs

Winners of Affiliate Summit Awards

One of the fun things that happens at Affiliate Summit West every year: Awards!
I no longer remember what kept me up late Monday night (choices: penny slot, multiple dinners with friends), but I didn’t make it to Caesar’s Palace Tuesday morning until after the Keynote and Awards.

I just found the winner’s list at the Affiliate Summit forum:

  • Affiliate of the Year: CouponCabin
  • Affiliate Manager of the Year: Kim Salvino
  • Exceptional Merchant: Tiny Prints
  • Affiliate Marketing Advocate: Tim Storm
  • Blogger of the Year: Tricia Meyer
  • Affiliate Marketing Legend: Kim Rowley

Congratulations to each and every one! It’s always an exceptional field of nominees and well deserved wins!