Sum Sum Summit, Sum Sum Summit, Sum Sum Summit Time!

It’s Affiliate Summit West time; the gatherings in Vegas are well into Day 2 of the unofficial parties before the official parties begin!

IMHO, this is the best party of the year and better yet, it’s invaluable for the business of online marketing. Upwards of 5000 people networking about online merchants, affiliate marketers, software innovations, best practices, outing the bad guys and so much more it takes a week of unofficial gatherings before the sessions even begin!

I’m so looking forward to seeing old friends and sharing big group dinners and cozier lunch time chats. Our work team is scattered internationally, so it will be really good to spend face time comparing notes and working on ideas.

The sessions and side events could fill a blog and a forum and several podcasts all on their own. But for me it boils down to this:

  • It’s Vegas!
  • The ShareASale Party
  • Penny Slots!
  • Saturday night fun with friends!
  • Sunday night fun with friends!
  • Monday night fun with friends!
  • Tuesday night fun with friends!

If you can’t be there in person, follow along at Twitter (#ASW12) and Facebook and start planning for next time. There’s a new mini version in Austin set for May and the East Coast August session in New York is reported to be fabulous, too!

Note about the headline: Whenever Summit time rolls around and the build-up gets intense, I think of Snoopy in “You’re a Good Man, Charlie Brown”, singing Sup, Sup, Supper! Sup, sup Supper! Sup Sup Suuuu per time!

Explaining Affiliate Marketing

There’s a reason I put my explanation of Affiliate Marketing right at the top of this site.

Whenever I tell someone who isn’t in the “biz” about my job, I get the blank stare and head shake and then “I still don’t get what you do?”. It isn’t the first time someone has tried to simplify the explanation or the definition. I’m not sure I even managed to do it now.

But for my friends who follow a link and end up here, the explanation is now here.

Big Gap

There’s a pretty big gap between the last post in April and this one today. I’ve let this site sit idle for months while I worked on a new project and today was the day to stop and sweep up a little.

Affiliate Summit is in less than 2 weeks!

In fact, if the stars are aligned the way I hope, this time two weeks from now, I’ll be at the ShareASale Under the Stars party, or depending on the difference in time zones, waiting at a cab stand for my transportation. SAS always has the best party at any gathering of affiliate marketers, so I’m really looking forward.

To get back to my topic, this site is the one that gets listed on business cards and web registrations because it’s my own name and not very useful as an anonymous niche site.

So it was time for some major clean-up and tweaking of the theme. I was only one version from being updated; I always wait about a week before jumping in.

Now that we’re just about functional here again, I’ll add some more marketing bits and pieces here. I intend to keep my ears open at Summit to find out what new affiliates are trying to figure out. Other managers have done a great job assembling the A,B,C s of Affiliate Success, but I think there are things I can contribute.

Start from scratch

My apologies if you stopped by in the last 3 weeks and I wasn’t here.  I had to trash a database and start over.  It’s just as well because all the current topics of interest can have center stage now.

What I’m working on:

* Arkansas just passed Act 1001, which is that crazy attempt to make Amazon heel and start collecting sales tax.  State after state jumps on the bandwagon only to find the buckets of money they anticipated are not really there.  And even though they might not care to look under the floorboards of said bandwagon, if they did they would find that small affiliate marketing businesses (like mine) have lost a huge percentage of their ad revenue as merchant after merchant terminates their agreements to avoid sales tax nexus in the state.

* Online merchants, especially the mid-size kind, are realizing what brick and mortar stores learned a long time ago:  coupons are a huge PITA.  What to do?  What to do?  That question generates passionate discussion on forums all over the online marketing world.  I think that’s worth some attention here, too.