This trending topic refers to the General Data Protection Regulation that goes into effect May 25th, 2018. While I would rather handle a living cobra than try and understand the specific details, we live and work in a global environment, so by necessity I am gathering information. Because I am not an attorney, I will refrain from any other comment at this time, except for this:
Here are excerpts from the sources I sought out first. A simple Google search of your preferred network + GDPR will return plenty of information. I repeat, these are only excerpts and were generally pulled completely out of the context of legalese surrounding them. I meant them only as useful links for you to use in your own research. Consult your legal counsel if you have concerns about compliance:
AWIN and GDPR
We recognize that because of this change in the definition of consent, complying with existing obligations in Europe has been made harder. This is unless you operate in a jurisdiction like the Netherlands, which already requires individuals to indicate their consent to cookies.
Cookie Consent will continue to be required by Awin for its publishers to obtain both for themselves and for the cookies set by Awin’s domain. We will also be continuing to review publisher compliance with these requirements and asking them to correctly obtain Cookie Consent if it appears to us that they are not.
PMA and GDPR
Personal data is anything that can be used to directly or indirectly identify a person including cookie information, names, email addresses, IP addresses, device IDs, bank details, and more.
Under the GDPR, if you are collecting, processing, or storing applicable personal data from EU customers, you must only obtain that data throughopt-in consent, contractual necessity, a legitimate interest, a vital interest, a public task, or a legal obligation. These are all narrowly defined within the regulation and the subject of much of the current discussion surrounding the applicability of the regulation to different business models.
If the GDPR applies to you, you must inform your customers under which basis you are collecting the data and the purpose for the collection. This may include updating privacy policies and cookie notices.
CJ Affiliate and GDPR
All advertisers and publishers can claim access to the CJ Affiliate and Conversant Consent Tool by filling in the form on this page: ACCESS THE TOOL
Announcing the CJ Affiliate and Conversant Consent Tool: a lightweight mechanism to help advertisers and publishers gain compliant consent from consumers for their digital advertising activity in relation to the General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePD).
Pepperjam and GDPR
Pepperjam aims to provide our valued partners with information on this topic to ensure we help you ahead of the GDPR learning curve.
Where can I learn more?
**Disclaimer: the information provided is not intended to serve as legal advice. You should seek legal advice to determine if you are impacted by GDPR.